This ad management program incorporates all the important and progressive capabilities in one single platform in forms of technologies, business intelligence and services. As a website publisher, you will definitely improve your productivity and increase your revenue with low operational cost.

Ads are delivered in all digital formats to any digital medium

The highly sophisticated and intelligent decision engine of the Open AdStream and can deliver ads in all digital formats to any digital medium. It is sure shot way for advertisement delivery and there will be an increase in your revenue as well.

Reporting becomes conciliatory

Campaign reports are sent to the customers via E-Mail on a monthly, weekly or on a daily basis with the help of Open AdStream. Reports are generated automatically and delivered too. This saves a lot of time of the user. All these reports are ready-to-use on subjects such as campaign, site, unique behavior, advertiser and many other measures.

Proper inventory control

While managing your inventory this real-time reporting helps a lot. It gives a clear picture on the different ways to manage the inventory. As you can see the current style, you can build up right strategies that will help in maximizing the revenues.

Inventory availability forecast is done with the Open AdStream. This ascertains that you should get high return on inventory. The algorithms of the software calculate the expected revenue from all the ad campaigns on your website. This helps to emphasis on the campaigns which gives you good returns.

Integration of rich media and web analytics makes the whole scenario lively

Integration of rich media with Open AdStream allows the users to create, customize and serve rich media ads from third party vendors. It becomes easy to maintain your pace in this evolving market as can get the most up-to-date product catalogue from rich media vendors.

The fully integrated web analytics of the Open AdStream gives all the detail information about the type of visitors you get to your website and what do your visitors like to do in your website. You can get information on your SEO as well. You will get all the necessary and detailed information with the help of both site and campaign analytics.

The Open AdStream has got an open taxonomy with infinite number of attributes. This will help web publisher to build up different segments of individual behaviors. Attributes and behavior influences the business a lot. This will help you to group up ads according to the segments.

You can blindly rely on Open AdStream because it is planned in such a way where the user can have full control over all aspects of the business. All the complicated tasks of ad management can be performed easily and efficiently.

A webmaster would have come across the term, web analytics the very first time trying to own and run a website. It is a common component of a website that helps you collect various statistics about a website. This has been gaining more and more importance over the last decade, that almost every website that is launched now has its own analytics. In general the main activity would be collecting information about a visitor and the traffic details.

Types of Web Analytics:

Web analytics is broadly classified into two major types;

• On-Site Web Analytics:

This measures the visitor’s details like IP, Pages visited etc of your website. This would ultimately help you in targeting the right audience or in helping you improve the content of the website to target more visitors. The analysis is purely based on the commercial aspect of the website.

• Off-Site Web Analytics:

The Off-Site web analytics gives you the details of internet traffic and web pages that have been of top interest over a period of time; regardless of the fact a person owns a website. This will help new webmaster’s to gain knowledge about internet traffic before stepping into the band wagon of customizing the website for SEO.

Various tools and techniques involved:

Over the years, the general assumption is that web analytics referred to On-Site analytics. But many leading SEO companies have been offering off-site tools for users. Some of the most common tools that are used might include a web server log file, hybrid methods, Geo location of visitors, packet sniffing et al. As the name suggests, a web server log analysis gives the user a log file of the web server’s activity over a period of time. But the accuracy of a web server analysis has always been under the scanner. This lead to the involvement of a technique called the page tagging. Web counters were one of the first modes of website analysis. It kept a hard count of how many times a page was loaded, which indirectly represented the number of people visiting the website. But this was On-Site and based on a common gateway interface or CGI in general.

Geo Location:

This helps in determining from which geographical location a majority of audience were. The user’s IP would be tracked and used to determine from which location of the world the visitor came from. This would ultimately help the webmaster to implement techniques that would include addition of a language that is spoken by a particular set of people who frequent the site and hence targeting more audience.

Problems and Secure Analysis:

The only issue that has always been bothering webmasters and other SEO expert is the issue of cookies. Cookies are just files that hold certain information, so that the webpage need not be entirely loaded. The problem was overcome by the use of secure analysis where no manipulation was possible and each individual session was separately logged and the details were kept separate. The future of SEO is dependent on web analytics as it is on any other factor and determines what effort is needed for a successful SEO.

Analyzing logfile data

One of the important features of web analytics is logfile. These are records of web servers and they give a breakdown of data regarding popularity and visitors to the sites.  They can analyze the number of unique visitors and their behaviour, giving invaluable information for the website owner. This system was more necessary when websites were a simple HTML page, but with the ever increase of websites with more pages it became more important to use page counts and page views. This is more useful and effective in giving a whole picture of how the site is faring among its visitors.

The increased use of search engines has played an important role in changing the use of logfile analysis. The system had to start to make a clear distinction between the individual visitors and the visits by the search engines’ spiders. There were many innovations introduced such as a dynamic IP address but logfile analysis managed to adapt to these changes and started to exclude cookies and single out visits by bots.
The difference between log file data and page tags is that the first is more independent than the latter. It offers more advantages than page tagging.

-    Log files do not need information from the visitor’s browser
-    Log files are available instantly while tagging pages takes time and pages need to be changed accordingly
-    Log files offer accurate data
-    Log file data is compatible with all programs that offer web analysis

Tagging pages and Web analysis

In the beginning, tagging a page was used as an analysis tool to counteract web caches.  Caching assigns cookies to a visitor for two main reasons.  It allows the possibility to recognize a repeated visitor and thus making a distinction between new and repeated visitors. Java Script is used to pinpoint unique visitors to pages. Page tagging removes web caching and gives more data than log file analysis.

These tools today are available to general public and not simply to webmasters. Combining the two methods – page tagging and log file analysis offers a great opportunity for website owners to have complete statistics on visitors. In fact, many web analytics companies know the utility of such tools and offer these two services together for the advantage of website owners.