Free Guide: Web, Internet, Advertising & Marketing Guides- freeguide.me

Organic search has nothing to do with organic food however the term can help us ask an important question. Just like organic food is considered to be a healthier option than other types of food, can the same be applied to a company that uses organic search?

Search engines do a lot in today’s world and determine plenty of things in the World Wide Web. They offer information readily available at a click and have changed the concept of educating through the media.

So what is really an organic search?

Keeping the example with organic food which is a way of growing and harvesting fruit and vegetables with little or no use of pesticides, organic search is a term that explains the way a search engine completes its search results and offers it to the public.  Organic search means that the search is simply based on the crawler and therefore it is pure.

There are different methods with which a search engine provides results. Organic search gives results according to content and word relevancy of the website with the tem searched.  This type of search totally differs from a search that is based on money or on advertising.  It is possible to pay so that the website appears on top and it attracts more visitors.  This method has been used by many companies to advertise a service or a product. On the contrary, pure, organic or natural search are all terms that define the same concept: searching to find the right thing for you without being shown the site that has paid to be on top of the search. There are no payments involved in an organic search.  It is purely based on the keyword that is typed.

In the past years, Google has paved the way in the organic search world and has promoted the use of organic or keyword based searches on its site. Page content is very important according to Google’s idea since the individual that asked for the search wanted simple, straightforward information.  The links are listed by order of relevance to the context and point to the specific site.  The search engine Google uses sponsored or paid links but separates them clearly from the other links in order to make a distinction between those that chose to pay for a top position in the search and those sites that have turned up because they are directly relevant to the search words.

There have been other search engines that tried to place in the same page results that pointed to websites which are relevant alongside with the paid ones, without making a clear distinction between them and this has had various repercussions from various individuals and companies alike.