How exactly can you use ebooks to support your email list building efforts? This is what this article will show you now.

Email list building: a free ebook after the subscription process is completed

This is the most famous and traditional approach to email list building: you build a Web site, blog or single landing page and invite visitors to subscribe to your newsletter. If they do subscribe, you promise to give them a free ebook in return.

This method is highly effective. Many Internet marketers, webmasters and bloggers apply it successfully across several different niches. In fact, many consider this to be the only method you would want to take into consideration when you use ebooks for email list building. However, there are other methods too, as you will see below.

Email list building: a free ebook before the subscription process is completed

This approach is different from the previous one because you will offer a free ebook to your visitors without asking them to subscribe to your newsletter. That is, they will get the ebook for free and you will not demand anything in return.

Nonetheless, here is the trick: you must make sure that your ebook mentions your newsletter and contains links to the subscription page. You can add these links to each page’s footer, or have a whole page to discuss the benefits your newsletter offers to subscribers. What matters is that you will be promoting your newsletter without putting too much pressure on your prospects. Depending on your industry, this email list building approach may bring you great results.

Email list building: invite ebook buyers to subscribe to your newsletter

This method is not discussed as often as it should. It consists in using paid ebooks for your email list building campaign. You sell your ebook and then send the buyer to a page where he or she will be invited to subscribe to your newsletter.

The reason why you would want to do this is because this is a highly qualified prospect. After all, he or she spent money to buy your ebook. Therefore, this is exactly the type of subscriber you–and any other newsletter owner–should target above all.

An email list building campaign becomes easier when you use ebooks as auxiliary marketing tools. Take your time to study the tips above and choose the one that is best suited to your email list building needs.