Archive for the ‘Adserving’ Category

Apple to Sue HTC for Patent Infringement

Wednesday, March 3rd, 2010

On March 2, 2010, Apple made a bold move against HTC by suing them for using technologies similar to its best selling smartphone, the iPhone. It was mentioned that there are infringement of more than 20 patents including its user interface, the overall architecture of the iPhone as well as the hardware.

HTC is one of the pioneers of smartphone manufacturers that shifted to the Android mobile operating system made by search engine giant, Google. In addition to that, it is also the manufacturer of Google’s first smartphone, the Google Nexus One.

In addition to HTC, Apple had also decided to sue the number one mobile phone manufacturing company Nokia for stealing its technologies. However, Nokia countered the legal action taken by Apple by suing the American based company for the same reason that they sue Nokia.

The suing drama doesn’t stop there. Kodak also decided to sue Apple as well as the Blackberry manufacturer RIM for stealing the technology developed by Kodak.

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Manage Your Online Ad Sales with Google Admanager

Saturday, September 12th, 2009

Google Admanager provides you a complete set of tools to manage your ad sales. It is created for the convenience of the publishers of all sizes. The main purpose of introducing an admanager is to help the users manage banner ads. If you want to generate revenue from your own website or blog, banner ads are the best way to advertise.

What it offers?

Google Admanager offers a wide range of features including trafficking, inventory management, ad targeting etc. It also offers ad delivery, order booking, user interface, yield optimization, rich media and text management and administration. Having a long list of features, admanager definitely can generate good revenue from your website.

It comes in the category of hosted ads where the Google admanager provides inventory management tool that can help publishers sell. You can also schedule, deliver and measure their network –based ad inventory as well as directly sold ad-inventory. You just have to concentrate on advertising rather than ad management.

Google Admanager does the ad management work for you in an efficient way. It is available in beta forms due to which the publishers can only use it after getting an invitation. It basically helps you to sell advertising opportunities on your website. In your website there are slots where the ads can be placed and it includes description, name and ad dimension.

You can target ads depending on geographical location, operating system, browser, bandwidth, domain, browser language, day and time. You can also pass on your customization key-value pairs to Google admanager for targeting ad impressions. Tracking ads from a third-party network is possible with admanager which will save quite a lot of your time.

Advantages of Google Admanager

  • Ad serving done efficiently – Everything is hosted by Google hence script installation is not required at all. Your banners are delivered quickly and efficiently. You save bandwidth and space.
  • Ad targeting – Control over the ads is what ad targeting is all about. It can be language specific or browser; you can control and decide who gets to see the ads.
  • Simple User Interface – The interface of Google Admanager is easy and simple to understand like any other Google web services. You can easily create and approve orders which decrease the training time and trafficking steps.
  • Multi-user supported – You can have multiple salesperson to work for sales generation and everything can be managed and documented by Google Admanager.
  • Multiple reporting options – You can run reports for various purposes like overall sales, inventory performance or of order delivery. You can also get a detailed break down of line item, placement, advertiser and other important categories by date. It takes few seconds to generate a report.

There are optional and compulsory fields for ad slots that you need to fill in while creating a banner. Ad slot name and banner size is compulsory and Adsense checkbox is optional. Always give a meaningful name for the ad placement. You can get the entire details of placing banners ads on Google help.

Check your performance after few days of placing banner ads in your website.

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Dart Ad Serving Technology- The Complete Ad Solution

Saturday, September 12th, 2009

Ad serving technology is a service that places the advertisements on websites. Dart ad serving technology offers software to advertisers, web sites, and advertisers to select and serve ads, which will enable the advertiser or website to make money and supervise the performance of the entire advertising campaign.

Significance of Dart Ad Server

  • Dart for Advertisers enhances the deliverance of the right messages to the right person at a specified time and optimize the advertisement campaigns based on real-time campaign analysis. Thus, it enables to streamline the process to gain maximum revenue.
  • Dart ad serving technology, through their centralized media planning facilitate customer relationship, measure their response, which leads to improved relationship and investment.
  • Dart Ad serving technology enables you gain maximum revenue from the web property by using you refined objective and sophisticated targeting and inventory management tools. You can achieve efficiency, lower your operating costs and improve profits with this new business outline.
  • Dart Ad Server offers reliability and scalability to run your interactive marketing business effectively.

Features of Dart Ad Serving Technology

Inventory management: Dart Ad Server technology utilizes an advanced inventory management model, which helps in targeting minutely, overlapping profiles and exceptional site traffic patterns. The availability reports that are generated empower the ad sales to sell deeper into the site. Accurate inventory projections thus help in improving the bottom line.

Targeting: Dart ad server technology helps to target the customers accurately based on the geographic data increasing the importance of the inventory. The built in intelligent high quality data enables the customers target users when the data passes a confidence level. Thus, this flexibility provides many opportunities to meet the complex demands of the advertisers and meet their business needs.

Role-based functionality: Dart ad server technology supports multiple users simultaneously who have their own predefined role in the organization. Logging functions and full validation enable the audit transactions securely and effectively. The segmented inventory scheme enables easy viewing and provides easy access to the controls.

Improved business efficiencies: consistency is maintained in the business from reservations to scheduling, to order handling, trafficking and to the billing process. The information is managed effectively throughout the process without duplicating data.

Reporting: Dart Ad Server technology offers precise & specific advanced reports that cover all the areas of advertising campaign. The extensive ad performance reports provide the advertisers with detailed clicks, transactions and frequency information with which you can check the various executions of selling messages and ad sizes.

Benefits of Software:

  • A Web-based Service Offering – Dart ad serving technology is available anywhere and you can get direct upgrades which do not involve any maintenance expenditure and application deployment.
  • An Integrated Solution – Strongest ad management technology with sophisticated reporting is provided by Dart. Its constantly evolving feature set is based on the aggressive demands of leading-edge installed base.
  • Centralized Planning and Control – Dart ad-serving technology not only offers a media-planning tool but also enables you to purchase and traffic ads across as many sites as you want.

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Atlas Ad Serving Technology- Facts, Features and Functions of the Third Party Server

Saturday, September 12th, 2009

Facts about Atlas Ad Serving Technology

Atlas ad serving technology is the first third party ad serving technology and it is a main component in managing an effective online advertising campaign.

Atlas, provider of digital marketing technologies and expertise is also the ad server company which allows you to receive ad measurement accreditation by the Media Rating Council (MRC) after completing the auditing procedure.

The MRC accreditation certifies that Atlas technology is based on the principle of accuracy. Atlas is committed to maintaining consistency in measuring interactive advertising. It is a vital step towards universal measurement, long-term growth of the advertising industry.

Atlas ad serving technology is an independent outsourced company which specializes in managing, tracking and analyzing the results of online ad campaigns. The most striking feature of internet advertising is the capability to measure and follow its performance.

Measuring performance of the advertisement campaign relates to supervising, counting, monitoring, serving the ad impressions and converting individual ad placements and creative messages. The process of ad deployment and data capture is managed by a third party ad server.

Atlas offers targeted advertising, which is best suited to the consumers according to their preferences and characteristics. Through centralized interface, they provide cumulative and relative reports to email, organic search rankings, online media buys and, paid search marketing.

Features and Functions of Atlas Ad Serving Technology

Atlas ad serving technology supports four major functions of online media advertisers and buyers, which include Tracking, ad deployment, optimization, measurement and reporting.

Ad Deployment: Atlas ad serving technology offers simple solutions to management. They place the control of creative message rotation entirely on the advertiser so that they can deliver the creative messages and offers. It also enables them to place frequency caps on specific creative.

Tracking and Measurement: Atlas ad serving technology enables to track the Visitor activity on an advertiser’s website in two different forms:

  • From the number of clicks on an ad
  • From viewing advertisements

This level of activity tracking provides measurable data and enhances the effectiveness of online advertising. It enables tracking by placing cookies on a user’s computer and corresponding tracer tags on advertiser’s websites relevant pages to measure online purchases, newsletter, events on the sites and whitepaper downloads which are essential to the advertiser to determine the success of the campaign.

Optimization: The real time collection of data provided by Atlas ad serving technology enables optimization of online media buys, which is a powerful tool for any online marketer with the never-ending goal of achieving the most effective and efficient

Reporting: Another feature of atlas ad server is central reporting. This Third Party Ad Server Serves ad placement on a media buys through one central system. The system along with the counting methodology enables comparison of performance across all publishers. Either report can be site specific or both, cross channel and cross buy.

Atlas ad serving technology offers a detailed understanding of how-to target audience interact with your advertising and optimize the creative experience and media placement based on actual behavioral data.

Thus, it enhances effectiveness and efficiency in online advertising investment, and ensures commitment to leading the industry by offering meaningful solutions in tracking and managing interactive marketing.

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Improve Your Online Advertising with TradeDoubler Ad Serving Technologies

Saturday, September 12th, 2009

Your website is complete. Now you want to earn money through your website. How will you do that?

You can earn money with the help of contextual advertising. The targeted advertisements that appear on the websites when clicked by visitors in websites generate revenue for the website owner. This is known as contextual advertising.

You’ll be able to find few such contextual ad serving technologies which can raise your online advertising revenues. One of the popular ones is Tradedoubler ad serving technologies.

Why is tradedoubler ad serving technologies popular all over?

This ad serving technology can get maximum exposure to your website if you are investing in internet advertising. It is becoming very popular because it manages all online ad formats and is very much compatible with your 3rd party ad serving suppliers as well.

The sophisticated tracking technology of the Tradedoubler ad serving technologies provides a very powerful ad serving facility to its users. Individual campaign performance is very minutely diagnosed. Another excellent feature is that real-time reporting becomes an easy job with the help of this ad serving technology.

You can collect some international advertisers for your websites

These technologies are very popular because they have partnerships with some of top and reputed advertisers. You will get commission from these advertisers on the basis of traffic, leads, impressions and sales. You can also get some international advertisers for your website with the help of these ad serving technologies.

These technologies will not only optimize your website smoothly across various countries all over the world, they will also monetize the website. These technologies are well versed in the field of digital marketing.

The tradedoubler ad serving technologies will provide you with single central contact point. Through this central contact point, you can manage all your activity throughout all the websites, countries and that too in numerous languages.

This ad serving technologies provides an excellent client support facility. They have got a dedicated team of online marketing masters. These masters are extremely professional and courteous. Vast experience and knowledge of these professionals provides an excellent technical support to their publishers.

You can manage your own market searching activities

Tradedoubler ad serving technologies will help you to manage your own market searching activities as well. The technology will help you to plan, manage and optimize your search engine activity in the best possible way. Single interface is provided for all your search activity. This single interface will keep track of your entire search.

You can avail the facilities of Tradedoubler ad serving technologies by filling up their online registration form. Registration is done for free. This ad serving technology is quite affordable when you compared it with other popular ad serving technologies. You can create your account with this advertising network and start earning money in few minutes.

Your online advertising will gain a new height with the help of Tradedoubler ad serving technologies. So, what are you waiting for? Just join and explore the advertising world with a new spirit.

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Lay Your Ad Management Platform with Open AdStream

Saturday, September 12th, 2009

Powerful ad management platform is essential for all web publishers. The ad management platform helps to manage inventory, step-up the revenue and work efficiently, so that the complex demand of advertisers are met. Open AdStream is such an ad management platform that is capable of streamlining and optimizing your ad management operation in a flexible manner.

This ad management program incorporates all the important and progressive capabilities in one single platform in forms of technologies, business intelligence and services. As a website publisher, you will definitely improve your productivity and increase your revenue with low operational cost.

Ads are delivered in all digital formats to any digital medium

The highly sophisticated and intelligent decision engine of the Open AdStream and can deliver ads in all digital formats to any digital medium. It is sure shot way for advertisement delivery and there will be an increase in your revenue as well.

Reporting becomes conciliatory

Campaign reports are sent to the customers via E-Mail on a monthly, weekly or on a daily basis with the help of Open AdStream. Reports are generated automatically and delivered too. This saves a lot of time of the user. All these reports are ready-to-use on subjects such as campaign, site, unique behavior, advertiser and many other measures.

Proper inventory control

While managing your inventory this real-time reporting helps a lot. It gives a clear picture on the different ways to manage the inventory. As you can see the current style, you can build up right strategies that will help in maximizing the revenues.

Inventory availability forecast is done with the Open AdStream. This ascertains that you should get high return on inventory. The algorithms of the software calculate the expected revenue from all the ad campaigns on your website. This helps to emphasis on the campaigns which gives you good returns.

Integration of rich media and web analytics makes the whole scenario lively

Integration of rich media with Open AdStream allows the users to create, customize and serve rich media ads from third party vendors. It becomes easy to maintain your pace in this evolving market as can get the most up-to-date product catalogue from rich media vendors.

The fully integrated web analytics of the Open AdStream gives all the detail information about the type of visitors you get to your website and what do your visitors like to do in your website. You can get information on your SEO as well. You will get all the necessary and detailed information with the help of both site and campaign analytics.

The Open AdStream has got an open taxonomy with infinite number of attributes. This will help web publisher to build up different segments of individual behaviors. Attributes and behavior influences the business a lot. This will help you to group up ads according to the segments.

You can blindly rely on Open AdStream because it is planned in such a way where the user can have full control over all aspects of the business. All the complicated tasks of ad management can be performed easily and efficiently.

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Build Your Business with OpenX Adserving

Saturday, September 12th, 2009

OpenX adserving provides you an excellent way to build up your business and generate revenue. It makes it easier for you to serve ads quickly and make money easily through this process.

You can target your ads anyway you want and it will help you to generate money really faster. There are quite a large number of functions of this adserver which will help you to build your website and increase the cash flow to your accounts.

What is OpenX Adserving?

It is important to understand what openx adserving is all about, before understanding its functions. It is the world’s leading adserver which provides technology and service that places advertisements in your website.

An adserver is basically a web server that stores advertisements and delivers them in your website for the visitors. Contents in the web server are continuously updated to deliver maximum ads related to your keywords.

Functions of OpenX Adserving

The function of openx adserving is to provide you with simple tools that will advertise and help you generate money from the advertisements. It can be either from openx market, direct ad sales or third party ad networks like the Google Adsense. Choice is all yours and you will decide which version is appropriate for the growth of your business.

There are two major types of Openx Adserving:

1)    OpenX Hosted
2)    OpenX Downloading

OpenX hosted in the one which allows the user to start serving ads immediately and leave the hosting job for the company. On the contrary, OpenX downloading is the one which the user hosts on its own and make changes as per their own requirements. In downloading option you can build out advanced features and have full control over the adserver.

Benefits of OpenX Adserving:

Benefits of openx adserving are many but few important ones are as follows:

  • You can manage your own advertisements no matter any number of websites you have.
  • It can work on any kind of ad format like Adsense, banners or rich media.
  • You can easily organize and manage your own inventory irrespective of the number of websites you have.
  • Your ads can be delivered really fast irrespective of the number of advertisements you want to place.
  • You can prioritize your ads and can place the ones you want frequently. You can also limit the ads you do not want to be shown frequently.
  • You can target ads to a specific audience and have complete flexibility over the delivery of ads.
  • You can get comprehensive statistics of ad zone, ad campaigns, and your own website. You can get a complete break up of conversions, revenue and ad delivery on openx adserving.
  • You can update and add more advanced features and plug-ins to have flexibility of your ad serving needs.

The three important factors which make Openx unique and different are:

  1. Customization
  2. Independence
  3. Control

Google Adsense is the largest revenue generator for openx adserver. There are further developments taking place to increase the levels of integration with Google Adsense.

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