Pay Per Click Explained!!
Internet advertising and internet marketing is the growing trend among advertisers these days. The internet is a mass media and it reaches out to people all around the globe. The growth of internet marketing has constantly been on the rise over the past decade. Advertisers and product manufacturers are tapping this market to the full not only because it is cheaper compared to a conventional advertisement, but also due to its mass exposure. In fact you could be sitting at home in the US and see an ad that explains about a product in the Far East!
What is PPC?
Pay per Click literally means you get paid for every click that is made. The advertiser pays the host, usually the website where the advert is put up, for each click that is made. This not only acts as a medium of advertisement, but it also acts as a way to drive more traffic into your website. This is because, the adverts that are displayed are usually based on the content of the webpage where it is displayed. So as your content changes, the advert changes dynamically. So users are not going to see the same boring advert every other day.
Who provides PPC?
Some of the leading providers of PPC or Pay per click are Google, Microsoft and Yahoo!, but there are a lot more PPC search engines out there in the internet and each one works a bit differently. According to recent survey, the world of internet marketing and Pay per click marketing in particular has grown into a billion dollar industry. Some PPC advertisers offer you more customization including which countries should your advert appear or in what language should it appear!
How does it work?
Usually there are two modes by which the cost of a click is determined. Either a flat rate for each click is agreed upon, in which case there would be a standard rate that is applicable for each click that is being made. The other mode is the bid based PPC, where the advertiser agrees on a contract with the search engine which will allow them to compete on the rates that are set by other private publishers. The PPC was first presented in 1998 by a group of people and was implemented by Google within a year. Of course there is a problem of click fraud which does occur. But which product or technique is perfect and bug free? Although many leading firms have taken action that has reduced the amount of click fraud, it is still present and continues to haunt the market leaders.
Dual advantage!
Google in fact allows it’s users to take the most advantage of PPC. They started the Google Money making program which consists of ad words and ad sense. Ad word is where the user acts as the advertiser and pays a certain amount of money to Google. Google gives these ad codes to users who have signed up for the ad sense program. These ad codes are generally used by webmasters in their website, and it helps them generate revenue as well!
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